# Blue Chai (ब्लू चाय) > Blue Chai is a sales-led experiential and community marketing agency from India. We build brand experiences and communities, online and offline, and connect them to pipeline and revenue. We bridge the gap between traditional and digital, connecting marketing to sales. Tagline: Never full. (हमेशा आधा खाली।) Women-led, led by two women co-founders, Ruch and Heena. Based in India, working pan-India and internationally. India · East coast. Business and market strategy. Brand and product marketing. Demand and growth marketing. Creative and brand experiences. Sales enablement and partnerships. Start with a free 30-minute chai call. Email: stir@bluechai.in. WhatsApp: +91 90999 06631. ## Pages - [Home](https://bluechai.in/) - [What we do](https://bluechai.in/what-we-do) - [Our work](https://bluechai.in/work) - [The Tapri](https://bluechai.in/tapri) - [About us](https://bluechai.in/about) - [Contact](https://bluechai.in/contact) - [The brief roast](https://bluechai.in/brief-roast) - [What is community marketing?](https://bluechai.in/tapri/what-is-community-marketing) - [What is sales-led marketing?](https://bluechai.in/tapri/what-is-sales-led-marketing) - [What is experiential marketing?](https://bluechai.in/tapri/what-is-experiential-marketing) - [What is brand integration?](https://bluechai.in/tapri/what-is-brand-integration) - [What is account-based marketing?](https://bluechai.in/tapri/what-is-account-based-marketing)