Community marketing
What is experiential marketing?
Ruch and Heena · Co-founders, Blue Chai · · Updated · 3 min read
What makes an experience marketing?
The experience serves a brand and a business objective. It gives people something to understand, try or discuss, rather than simply a place to look at a logo.
A product demonstration can make a technical capability tangible. A dealer meet can create conversations that sales continues. A brand activation can bring a proposition beyond the screen.
Is it the same as community marketing?
No. An experience can happen once. Community marketing creates ongoing value and participation so people return. An activation may bring a community together, but it is not the entire community strategy.
Where does the sale fit?
Define what should happen after the experience. Is the next step a demonstration, a sales conversation or a partner discussion? Connect the experience to that next step before deciding the format.
Connect this thinking to creative and brand experiences, explore our selected work, or book a chai call.
Questions people ask
Can an experience be digital?
Yes. Experiential marketing can be physical, digital or hybrid.
Does it work for B2B?
Demonstrations, exhibitions and corporate or dealer experiences can help complex businesses make their offer tangible.
